passion for innovation
Elma makes the most of qualitative and quantitative methodologies, going beyond the traditional research patterns and developing innovative techniques, tailored to meet the needs of each and every company.
our approach
We leverage market research as a value engine across client teams. Our approaches catalyse effective and forward-looking decision-making across four main domains, covering the entire brand lifecycle
INSIGHT GENERATION
Unlocking sharper, better insights through higher participant engagement and proprietary techniques that disrupt current thinking for HCPs, patients or internal teams for Insight Generation
HCP ACTIVATION
Staying ahead of changing HCP needs through agile methods that help you design distinctive and engaging customer experiences for HCP Activation
PERFORMANCE EXCELLENCE
Tracking and enhancing the performance of your brand at different levels: prescription, perception, messaging and engagement touchpoints for Performance Excellence
SERVICES BEYOND THE PILL
Elevating go-to-market strategies by co-creating initiatives that rest on sound HCP and patient understanding to deliver meaningful impact for Services Beyond the Pill
INSIGHT GENERATION
Gamification
Engaging stakeholders for better and sharper insights
Our proprietary gamification approaches allow you to disrupt current beliefs and harness the power of creativity. They can be used for over-researched areas, a market with little brand differentiation or with internal stakeholders to spark new ideas through workshops.
OUTCOMES
Higher engagement and more impactful decision-making.
Foresight
Patient-based estimates to shape achievable new product concepts, that can be used as inputs for excel-based preference share forecast models.
OUTCOMES
Patient-based estimates to shape achievable new product concepts, that can be used as inputs for excel-based preference share forecast models.
Rare Discovery
Patient chart audit made easy for rare and ultra-rare diseases
A fundamental tool for an in-depth understanding of the therapy area and to monitor the evolution of products on the market. All based on the collection of real patient cases in high potential centres, identified through desk research.
OUTCOMES
Custom-made studies to explore the patient journey, treatment rates across different segments, growth opportunities, new positioning strategies and the impact of communication on treatment algorithms.
HCP ACTIVATION
Identitest
Persona-based segmentation and messaging activation
A solution to identify, differentiate and activate different customer personas, through a strong understanding of their behavioural and emotional triggers and the validation of the best communication flow to engage with them.
OUTCOMES
More effective customer engagements delivered through a sales force segmentation tool and materials to enable more bespoke and emotionally resonant communications.
Agile Hack
Igniting your digital interactions
Digital strategies and tools are needed to build distinctive HCP interactions in an overcrowded and fragmented communication landscape. Agile Hack harnesses the knowledge of digital and communication experts to create fresh solutions that are rooted and validated by HCP needs.
OUTCOMES
Optimised digital strategy and tactics, boosted by new and validated formats of interaction.
SPIDER
A 3D view of the KOLs in your market and their influence network
Unlike traditional KOL-mapping, Spider takes a 360-degree view, measuring a variety of factors from multiple sources: peer-to-peer trust surveys, scientific publications, scientific societies, ongoing clinical trial leadership and opinions shared on digital media.
OUTCOMES
Robust identification and rating of KOLs and Raising Stars based on their relevance and credibility, through a clear understanding of the publications, trials and leadership activities they are involved in.
Conference Research
Maximise the ROI of your physical and online presence at conferences
Either in-person or virtual, we can assess the impact of company presence at conferences, from presented data, to seminars and stands. We use a diverse toolkit – qual, quant, communities – to engage with large or selected samples, across different countries.
OUTCOMES
Close to real-time assessment of a conferences impact on brands and companies with key learnings to optimise the presence.
PERFORMANCE EXCELLENCE
SMARTCALL | SYNDICATED
Next-generation message tracking for increased sales force effectiveness
Live monitoring of sales reps and MSL communication collected through a bespoke app. Unlike traditional message recall studies, SmartCall measures the impact in-the-moment, not relying on HCPs’ memory.
OUTCOMES
Strategic and granular view of the messaging strategy of all brands in a market, supported by a dashboard with rich verbatims, evaluated in terms of satisfaction and impact.
SMARTCASE | SYNDICATED
Dynamic market prescription behaviour at the touch of a button
Prompt collection of patient cases to track an active market, identifying the decision dynamics at the patient level, through a bespoke app.
OUTCOMES
Actionable insights at the level of patient volumes, drivers and barriers rooted in a thorough mapping of the different patient profiles and brand shares.
PHARMAWATCH | SYNDICATED
Innovative competitive intelligence for quality insights at scale
360-degree monitoring of HCP-company interactions, mapping the Customer Engagement Journeys of each brand across every promotional and scientific touchpoint: perception, experience and impact.
OUTCOMES
Benchmark and clear roadmap to stay ahead in the competitive race. Supported by a multimedia dashboard consolidating and rating competitive materials collected in the field.
SERVICES BEYOND THE PILL
Patient first experience
Mapping how new treatments shape a patient’s life
Through ethnography and online communities, Patient first experience deep dives into the patients’ life before and after the adoption of a new drug: highlighting the benefits and challenges they face whilst integrating this treatment into their life.
OUTCOMES
Longitudinal understanding of the holistic impact of treatments into a patient’s life and the support needed. All captured through video testimonials and other education materials.
Expert co-creation
Embedding experts to build practical and differentiating solutions
Market research needs to leverage the design thinking process to help generate innovation opportunities. We work with both Patient and Digital Experts to design, conduct and interpret research with patients and HCPs, from identifying the needs, to prototyping solutions.
OUTCOMES
Identify solutions that can make a real difference, through actionable insights rooted in deep understanding of patient needs and technological possibilities.
